ABC “Monday Night Football”

BrandingMotion GraphicsStoryboarding
Style frames for a re-brand of ABC “Monday Night Football”.
The network wanted a new open to the long-running football program that celebrated American ingenuity and strength. I envisioned a story that begins with the grass plains and continues with imagery from the industrial revolution straight through to the construction of a modern metropolis with the show's logo hoisted atop of one of the buildings.

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